Do you know where your next partner marketing investment can create greater value?
You have plenty of data on activity, investment and past performance. But do you have a reliable view of how well your partner marketing model is working, where greater contribution may be possible and what deserves attention next?
Explore the Partner Growth Audit™ →Traditional partner metrics only tell part of the story
Partner tier. Strategic status. Revenue. MDF utilization. Campaign activity. Lead volume. Each matters. But none, on its own, shows what is driving performance, what may be limiting it or where greater opportunity exists.
Not every strategic partner is a strategic marketing investment.
The decision should reflect both how well your model supports partner performance and whether the partner has the potential, readiness, commitment and ability to activate.
Public sector requires the right context
The questions are the same everywhere. How well is the model performing?
Where can it improve? Where should you focus next?
In public sector, the answers depend on government buying dynamics, partner
readiness, market knowledge and sales alignment.
Government buying dynamics
Public sector buying motions, timelines, stakeholders and market forces change what strong partner performance looks like.
Partner readiness
Potential depends on more than status. Capability, commitment and readiness all influence what a partner can contribute.
Market knowledge
Segment opportunity, competitive dynamics and buyer needs affect where investment can create value.
Sales alignment
Strong partner marketing depends on coordinated priorities across marketing, channel and sales.
Start with the facts. Then decide where to act.
The GBR Public Sector Partner Growth System™ helps partner marketing, channel and sales leaders understand how the partner marketing model is performing, where greater contribution may be possible and what to prioritize next.
It starts with the Partner Growth Audit™, which establishes the fact base, identifies priority growth opportunities and determines where focus, support or investment may create value.
From there, you can execute the roadmap yourself, with existing partners or through optional Partner Growth Activation™ support.
Benchmark against the right public sector standard
Public Sector PartnerMark™ by GovAcademy provides the evidence-based public sector benchmark for partner marketing performance. It evaluates the capabilities, practices and measures that influence performance and shows how your model compares against a consistent standard.
The Partner Growth Audit™ applies that benchmark alongside business and performance data, partner and market analysis and stakeholder input to build a broader view of performance and growth opportunity.
Explore Public Sector PartnerMark™ →Move from performance insights to growth priorities
The Audit gives you two complementary views: a Partner Marketing Benchmark Score showing how the model performs today and a Growth Opportunity Score showing where greater focus, improvement or investment may create value.
Together, they help identify where the model can improve, which partners may have greater contribution potential and where additional focus or support may be warranted.
Partner Marketing Benchmark Score
See how your partner marketing model performs against the public sector benchmark.
Growth Opportunity Score
Identify where greater focus, improvement or investment may create value.
Public sector expertise turns the benchmark into better decisions
GBR brings deep public sector expertise together with extensive partner marketing, channel and sales experience. We use both to interpret the evidence in the context of how government growth actually happens and determine what deserves attention next.
Deep public sector expertise
We understand how government growth actually happens and how public sector dynamics affect partner opportunity.
Partner marketing, channel and sales experience
We bring experience across the functions that have to work together to turn partner potential into performance.
Practical, actionable recommendations
We help you determine what deserves attention next so you can invest with greater confidence.
Turn priorities into coordinated action
The Audit gives you a prioritized roadmap that is yours to execute with your own team and partners or through optional GBR Public Sector Partner Growth Activation™.
Partner Growth Activation™ is a customized engagement built around the priorities identified in your Audit. It can address readiness, joint marketing, sales alignment, execution and measurement to put the roadmap into action and optimize performance over time.
Know where you stand before you decide what’s next
See how your partner marketing model is performing, where greater contribution may be possible and what to prioritize next.
Start with the GBR Public Sector Partner Growth Audit™.