Government Industry Insights
Level Up Your Gov Marketing Game with AI
In the dynamic world of public sector marketing — where the stakes are high and the audience is sophisticated— Artificial Intelligence (AI) has emerged as a game-changer. As marketers dedicated to [...]
Supersize Your B2G Marketing Budget: A Guide for Government Field Marketers
For government field marketers, the marketing budget struggle is real. Business-to-Government (B2G) marketers face an uphill battle as they support a wide array of initiatives: PR, advertising, campaign marketing, demand generation, [...]
The Government Market: A Vertical of Verticals
When we think about markets, we often categorize them into verticals—niche markets where specialized products and services meet the needs of a particular industry and persona. In the commercial world, these [...]
5 effective ways to connect with a government audience
As government marketing experts, you already know how important good content is to driving demand. When a reader encounters content customized to their persona, they feel understood. It creates a connection deep enough to drive a change in thought or action. Both of [...]
Planning for next year’s success? We can help!
From market strategy to territory strategy and the marketing campaigns needed for awareness and demand generation, GBR has you covered. What are your biggest opportunities, what are the unknowns and how [...]