Government Industry Insights
Mid-Year Reset: How is your FY25 shaping up?
June isn’t just the start of summer, it’s a key fiscal checkpoint for SLG and a strategic inflection point for government marketing teams. With June 30th marking the end of the [...]
Adapting GovTech events in a changing federal landscape
Navigating Federal Change: GovTech Event Strategy The federal government has seen some big shifts over the past three months —workforce reductions, policy changes, and increased budget constraints. These changes have introduced [...]
5 Trends Transforming B2G Marketing—and How AI Empowers You to Lead
It’s 2025, and government buyers are more informed than ever. Most require an average of at least 15 pieces of content before making a purchasing decision. This shift in buyer behavior [...]
The Key to Unlock Fast Growth in GovTech
Do a web search and you'll find thousands of consultants who will tell you about RFPs, SBIRs, teaming, primes, subs, HUBZone, CAGE codes -- and how to get ahead of bid [...]
From Connection to Conversion: Your Guide to Leveraging Relationships in GovTech
We’ve all heard the phrase, "It's not what you know, but who you know." In the GovTech market, this is doubly true. The public sector market is huge, but well-connected. Relationships [...]
The Power of Repeatability in GovTech Sales and Marketing
With a $276.6 billion IT budget across federal, state, and local governments, and more than 25 million employees, the GovTech market is enormous. The opportunity is real, but it’s a [...]
6 Strategies to Help You Land Your B2G Cloud Marketing
The Federal government’s funding of cloud computing continues to soar, aiming for an impressive $8.3 billion in FY 2025. Great news, but what does that mean for GovTech marketers and sales [...]
Level Up Your Gov Marketing Game with AI
In the dynamic world of public sector marketing — where the stakes are high and the audience is sophisticated— Artificial Intelligence (AI) has emerged as a game-changer. As marketers dedicated to [...]
Supersize Your B2G Marketing Budget: A Guide for Government Field Marketers
For government field marketers, the marketing budget struggle is real. Business-to-Government (B2G) marketers face an uphill battle as they support a wide array of initiatives: PR, advertising, campaign marketing, demand generation, [...]
The Government Market: A Vertical of Verticals
When we think about markets, we often categorize them into verticals—niche markets where specialized products and services meet the needs of a particular industry and persona. In the commercial world, these [...]